Business Development Handbook (Professional Edition) app for iPhone and iPad
Developer: Edward Choi
First release : 26 Jan 2010
App size: 423.71 Kb
---- YOU CAN FIND THE INFORMATION CONTAINED IN THIS APPLICATION VIA THE NET AT WIKIPEDIA.COM----
Business development
In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include:
- assessment of marketing opportunities and target markets
- intelligence gathering on customers and competitors
- generating leads for possible sales
- advising on, drafting and enforcing sales policies and processes
- follow-up sales activity
- formal proposal or presentation management and writing
- pitch and presentation rehearsals
- business model design