Business Development Handbook (Professional Edition)

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Business development
In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include:

- assessment of marketing opportunities and target markets
- intelligence gathering on customers and competitors
- generating leads for possible sales
- advising on, drafting and enforcing sales policies and processes
- follow-up sales activity
- formal proposal or presentation management and writing
- pitch and presentation rehearsals
- business model design